Our founder and CEO, Timothy Santika, used to face a frequent dilemma:

By the time he’d end his workday late in the evening, most food places would already be closed and he’d often have no choice but to skip dinner altogether.

When he caught a whiff of his neighbour’s cooking one evening, he wondered, “Why can’t I just buy food from them?”

As this question started to play in his mind, he dived deeper into it and started pitching to his friends. Some of them found it intriguing as this could potentially transform any households worldwide into unique dining experiences!

They joined his team, and thus, Frea journey began.